HPI – Bath Storage

Our goal was to develop 2 new lines (wire and plastic) of bath accessories for mass market, big-box retail.

To develop these lines, we examined current market offerings and their online reviews to find holes in this category. We designed a number of concepts that either addressed existing issues or introduced new features, while maintaining competitive pricing in production. We presented these concepts to research panels which yielded our chosen design
for the flagship item in each category. Off of those flagships, we broadened the line offering.